# Optum Store

Optum, 2022 · Case study by Will Dzierson

**Tags:** UX, Healthcare, Art Direction

## My contribution

Design Lead. Prototyper.

## The work

At Optum, I partnered with the design and product teams to refine the homepage experience, ensuring it better aligned with user needs and business goals. I conducted a heuristic analysis of the existing interface, identified friction points in navigation and content clarity, and delivered targeted design recommendations to improve usability, accessibility, and engagement. My work helped clarify the homepage’s role as both a gateway to care and a trusted brand touchpoint.

## Images and video

- [Optum Store — image 1](https://uilvozcryifnpldfpwiz.supabase.co/storage/v1/object/public/project_images/w0hofk7lkrd.png)
- [Optum Store — video 2](https://uilvozcryifnpldfpwiz.supabase.co/storage/v1/object/public/project_images/oy13x8i1g3m.mov)

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