Optum Store
Optum, 2022 · Case study by Will Dzierson
Tags: UX, Healthcare, Art Direction
My contribution
Design Lead. Prototyper.
The work
At Optum, I partnered with the design and product teams to refine the homepage experience, ensuring it better aligned with user needs and business goals. I conducted a heuristic analysis of the existing interface, identified friction points in navigation and content clarity, and delivered targeted design recommendations to improve usability, accessibility, and engagement. My work helped clarify the homepage’s role as both a gateway to care and a trusted brand touchpoint.
