Click to launch
the functional HTML prototype.
Sure you do, and that's what the promise behind Gigwalk (an opportunistic work app) delivers on. You simply download the app, tell them a little bit about yourself, link your bank account, and you're ready to start earning money all over town. The user experience as a Gigwalker (someone who has elected to do work using the platform) is pretty straightforward: you simply review a list of nearby "gigs", choose one that looks appealing, and "apply" for the gig. Whomever has placed the gig (more on the companies soliciting work later) will review your qualifications and generally select you to get the work done. Examples of the types of work one might find in the app would be verifying the address of a business (along with the opening & closing hours) or taking a photo of a store shelf and making note of how well stocked a certain product is at a specific time of day.
I was charged with leading design for both the consumer (Gigwalker) application, and the reporting tools which were used in order to make sense of the work that was performed (for example, how do you review a thousand photos submitted by Gigwalkers over the course of a day?). What follows is some of the work I did showcasing both elements of the consumer and reporting experiences.
The Gigwalk app, showing a list of nearby gigs which are available to be performed. I lead User Experience & Visual Design for the app.
In addition to the Gigwalker app experience, customers who provided work need to log in and make sense of the work that's been done. Customers are primarily engaged in two types of tasks with regard to reporting on (making sense) of any information that's been submitted by Gigwalkers: 1) to understand the overall progress of the set of work (i.e., how many locations have been completed for a an address verification task?) and 2) to review the work that's been submitted.
The Gigwalk 1.0 dashboard. Customers who had posted gigs to the platform could monitor (in realtime) the overall status of their jobs as well as review and approve/decline work as it was happening.
Companies like PepsiCo/Frito-Lay, Ahold and Unilever realized immediately the advantages that being able to send people in to stores could provide. PepsiCo, for example, spends a lot of time making sure that their display systems in stores like Walgreens are executed correctly. Gigwalkers could, for example, help to oversee some of the execution of items like in-store displays, as well as spot-checking inventory of particular products. These types of "gigs" were somewhat different than your average gig, so a product called Shelfwatch was packaged and targeted specifically at companies in the CPG universe. Shelfwatch has its own reporting tool, which is shown here:
The Sheflwatch reporting tool. This version of the reporting platform was tailored specficially to customers in the CPG industry, focusing on uncovering deficiencies in execution or inventory, for example.
Care to give it a try? I built a prototype using Bootstrap (and a bit of jQuery) just for that purpose.
| Client or employer | Gigwalk |
| My involvement | UX, Visual Design, Creative Technologist (Prototyping) |
| Teams | Exec Sponsor, Product Managers, Engineering Leads |
| Project duration | (multiple projects) |
| Years | 2013-14 |